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Logitech designed the digital twin of a real world event entirely in VR using ShapesXR. The team was able to invite stakeholders and decision makers in VR during the process to evaluate the design spatially and greenlight the whole event that happened in Berlin in August 2022.
From concept to immersive presentation to stakeholders in VR
Faster iteration cycles from idea to spatial design
Time saved during the creation of previzes in Unity for the whole organization
We were tasked with designing the digital twin for the premiere of a real-world event centered around gaming in just 3 weeks. This concept had to be used to provide a clear understanding to our partners and potential sponsors of the final outcome as well as being used as a base for costing the setup of the physical venue. We started by creating some mood-boards to solidify the general look and feel of the space and created some 2D sketches to have an initial idea of the general layout and key points of interests. Right after we jumped in ShapesXR and leveraged the powerful creative tool set and the ability to import 3D models and images in a virtual environment. Thanks to the powerful and versatile snapping and alignment systems the assets could be easily assembled into complex scenes and we could create different layouts based on various sponsor options. Throughout the process we conducted several design reviews with stakeholders in VR to evaluate the whole design spatially. We were also able to directly export the project directly into Unity to create images with a higher visual fidelity that could be part of our deliverables.
“ShapesXR allows us to quickly create fully immersive scenes and populate these with key artefacts, something that traditionally has not been possible for those without the time and budget to build costly physical environments, mock ups or experience labs" - Andreas Connelan, Head of Design AR/VR
Using ShapesXR as a collaborative VR creation tool, it allowed us to bridge the gaps between existing design and software workflows. All stakeholders could spatially communicate, design and iterate together in real-time using one shared tool. XR democratises 3D creation for all.
Stakeholders working side by side in the same project space as though in the same physical space promoted discussion, and allowed the spontaneity and richness of normal human interaction to occur between distributed teams. We could involve stakeholders much earlier in the concept and design processes, and get early buy-in.
Using VR, we could reduce iteration cycles by reducing ambiguity between design and production phases. Despite the extremely tight deadlines, we could produce venues explorable in VR at 1:1 scale, shareable 2D assets, and a project space detailing full project history, in one fell swoop.
Ultimately the digital twin and produced assets were presented to the decision makers helping them them to have a clear understanding of the whole event and greenlight the proposal.
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Logitech is a global leader in personal peripherals for PC navigation, video communication, collaboration, music and smart homes. Over the past years Logitech has successfully launched peripherals on the market for VR input as well as expanded the functionalities of their existing devices to be compatible with virtual reality headsets. Logitech is going to intensify this effort and explore new opportunities for their line of products and end-to-end solutions for their customers. This requires to rethink the design and ideation process and find more effective ways to communicate and iterate rapidly on spatial ideas and concepts, to help the organization prioritize and accelerate the early design process.
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